About Trajectory Sports & Media Group, LLC
Trajectory Sports & Media Group, LLC, is a U.S.-based sports marketing and media company with global resources. Its assets are utilized to help clients acquire content, expand distribution, strengthen brands, secure sponsorships and open new markets. Trajectory's core competencies include
- Content distribution (television, wireless, Internet and emerging technologies),
- Content acquisition (networks for media platforms and rights for channels),
- Sponsorships (teams, leagues and networks),
- Brand building (sports leagues, teams and media organizations), and
- Management (planning, execution and strategic analysis).
Mobile and Internet services are areas of growing involvement for the Company. After working with Setanta Media in the launch and expansion of its International Sports WAP services, the Company is now expanding into mobile video distribution for international sports of great popularity in countries outside the USA. A niche sport in America may be the #1 sport in other parts of the world. One of Trajectory’s primary missions is to deliver the world’s most popular sports to U.S. sports fans with a global outlook. The Company believes it has a unique ability to create multi-platform distribution opportunities for both content providers and sponsors.
Sports television distribution is a core business of Trajectory Sports. The Company identifies top international properties, negotiates license agreements and then oversees their distribution and commercialization. It works closely with America One Television (www.americaone.com), which provides Trajectory Sports with the resources of an established television network. Top sports properties are syndicated via satellite to regional sports networks that reach 30 million cable/satellite TV subscribers in major markets and across the country. Trajectory’s in-house voice-over resources are utilized to increase the value and salability of internationally produced programs in the U.S. market.
The Company’s expertise designing and launching new television networks is being utilized by a major consumer electronics/ avionics company as it prepares to launch an airline television network that will provide inflight passengers with worldwide broadband access, mobile telephony, and live news and sports television. These services will be integrated into existing on-board content provided by behemoth video servers containing hundreds of hours of stored video and audio programming.
The Company works closely with The InfoWEST Group (www.infowestgroup.com), an international PR and media relations firm, to "localize" international content. Utilizing their offices and expertise in Washington, DC, Paris and Moscow, Trajectory creates storylines that make international sports locally relevant to U.S. viewers.