How Trajectory Sports & Media Group, LLC helps sports television producers enter the U.S. Market
Aug 5, 2009
Trajectory looks for sports programs that are well produced and very popular in their home markets, but have met obstacles when entering the U.S. market. These obstacles could include the complexity of working with entrenched U.S. sports networks, the lack of English commentary or niche sport status in North America.
Mobile media, Internet distribution and traditional television are all evaluated and then utilized to craft a strategy that will prove most effective for the non-U.S. sports entrant.
Trajectory Sports starts by taking an inventory of what its client has already created and produced. Re-purposing this content can help minimize the cost of market entry, and let the client use line-extension business models that are proven and manageable.
The Company works closely with America One Television, which provides it with access to the Network’s senior management, programming department, master control, commercial traffic and satellite distribution resources.
America One Television serves more than 100 terrestrial broadcast affiliates throughout the USA, and has access to 33 million television households. All programs are distributed to broadcast and cable affiliates via encrypted satellite. Programming can be ingested live, or delayed via tape, FTP or DVD. Closed captioning, an FCC requirement, can also be added by America One.
The Company has provided live and delayed sports programming to more than 20 Regional sport networks whose primary markets include New York, Boston, Providence, Syracuse, Rochester, Buffalo, Philadelphia, Baltimore, Washington, DC, Atlanta, Tampa, Chicago, Kansas City, New Orleans, San Francisco, Sacramento, Portland, Seattle and Denver. Many of these RSNs are also carried nationally on DirecTV and DISH Network.
For more information on how Trajectory Sports & Media Group, LLC, can be of service to your sports program, team, league or federation, please contact us at info@trajectorysports.com.