Case Study
America One Television
Trajectory Sports & Media Group, LLC, has worked closely with America One since 2004. The company takes an active role is indentifying international sports content that will perform well in the U.S. It assists in the program licensing process and maintains ongoing contact with program suppliers during the term of their license agreement and thereafter.
Advertising sales are actively supported by Trajectory. The company has been instrumental in securing key sponsorship agreements and spot advertisers.
America One is now transitioning to a 24 x 7 sport network that will focus on international sports. Trajectory has played an active role in securing distribution agreements with regional sports networks that have helped identify the network’s most important programming.
Trajectory Sports works closely with America One senior management in areas of strategic planning, tactically evaluation and client relations.
Cricket Nirvana
Trajectory Sports & Media Group, LLC, works closely with Cricket Nirvana’s Mumbai management team to expand distribution and grow advertising revenue for their Internet and mobile properties in North America, the U.K. and elsewhere.
In the United States, Cricket Nirvana.com expansion utilizes cooperative initiatives with local cricket organizations, as well as traditional media. Mobile growth focuses on major carrier WAP decks and off-deck marketing.
For advertisers, Cricket Nirvana is the most effective and efficient way to reach Indian and South Asian cricket fans. Geo-targeting lets advertisers reach individual markets, multi-national groupings or the world. In the U.S., India Americans represent the best-educated, highest-paid and top-placed community among the 38.1 million foreign-born Americans, according to the U.S. Census.
Trajectory is working with Cricket Nirvana and advertisers to make the Weekly CricketNirvana.com Newsletter the most cost-effective vehicle for email marketers seeking to deliver customized messages to targeted audiences.